Congratulations to ABS-CBN for coming up with a very innovative, and very creative title for the show. "It's Showtime", the title alone sounds new and original and it's the first time we've heard this kind of title in Philippine Television. The creative crew should be applauded and be given bonus for conceptualizing the title.
And to tell you the truth, it's original title "Showtime" sounds innovative and creative as well as "It's Showtime". And if the title is first ever, it's guaranteed that the concept of the show will indeed be original and creative as well.
"It's Showtime", this is so far the best title that ABS-CBN have came up for their show. Keep it up Kapamilya! you're in the right track! You are so creative, innovative and very original in choosing a title for the show!